When innovative companies collaborate, the result is synergy: a combined effect greater than the sum of their separately impressive efforts.
For Hobie, innovation has been part of our culture, set in motion by Hobie Alter himself. Hobie’s mantra was always to try to make things work easier, perform better, and better yet just be more fun. Either accomplished through design or the use of cutting edge materials, Hobie has continued to push those innovative boundaries in stand up paddleboarding.
Much like Hobie, Quickblade has always strived to keep the innovative fire burning, and has become an industry leader in design and performance. Quickblade’s paddle designs are used by many of the world’s top paddlers.
In an ever changing high performance world, collaborations are important. They are where designers can think out of the box, and not be bound by industry norms or pre-determined factory specs. What started as a fun collaboration, some really complex discussion about the use of composites, and a general appreciation for design has now flourished into a design collaboration that both brands can be proud of.